The number-one challenge faced by new businesses on the internet is a lack of traffic.
Obviously, if your website isn’t getting any traffic, you’re not generating any sales.
Also the economy is currently in a fix, and spending money on ads to get traffic to your websites might be way too expensive and out of budget.
And what’s worse is that without traffic, you can’t test the key components of your sales process.
Today i am going to show you how to ensure that every element of your sales process is optimized to convert maximum traffic into maximum sales through social media with no cost at all .
Below are some basic steps to put into consideration:
1) Grow your brand
If you have less than 500 hundred followers/likes on your page, increasing your base is one thing you must put into consideration. Social media marketing works only if you actually have fans or followers.
A simple step to do this is to follow multiple active accounts who are online at that moment and while doing this upload a post on your page with link to your website , Of course new people would love to see what you do.
2) Get Social
It is actually not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Facebook and Twitter is ideal for short, here you can put the link(s) to your site(s) as much as you like, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches.
If you’re a B2C product company, but you might need to upload high quality images on sites like Instagram .
3) Get Active on Social Media
It’s not actually enough to just share content through social channels, you need to actively participate in the community, too. Got an Instagram account? Then join in discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel, use social media as it was intended and actually interact with your fans.
4) Be interactive
Send messages to new followers telling them about your product and services, another smart move is to reach out to top social media influencers and comment on their post with link to your site, do not abuse this because you might be reported as spam, hence your page would be suspended or might be deleted.
5) Hold giveaways and contests
Hold contests and make visiting your Page or following your social media account a requirement for entry. a lot of people would not hesitate to make a move, this is great because they’ll also share your post to their audience .
Also you can make this a weekly thing.
6) Write Irresistible Headlines
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at Bella naija, BuzzFeed and Coshedule often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
7) Start Guest Blogging
Despite what you may have heard, guest blogging is till verymuch in use. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
8) Don’t Neglect Email Marketing
Many businesses today are focused on attracting new customers through content marketing that they forget about more traditional methods.
Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic.
Just be careful not to bombard people with relentless emails about every single update in your business.
Also, word-of-mouth marketing should also be put into consideration at least once in a while, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
9) Attend Conferences
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea, speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
These are the basic core steps to take to attract traffic to your site no matter what business you run.
If you’ve got your own tips for increasing traffic to your website, we’d love to hear them.